The concept for these lovable companions is the brainchild of a San Diego-based mother of two, Jennifer Telfer. She came up with the idea of Pillow Pets when her oldest son, then seven, flattened out one of his stuffed animals in order to sleep on it. Thus, Pillow Pets was born, a stuffed animal for day and a pillow for night.
The first Pillow Pet was “Snuggly Puppy”, an all-time fan favorite, sold mainly at mall kiosks up until 2009. In 2009, Pillow Pets burst onto the retail scene with the ‘jingle heard round the world’…"It's a Pillow, It's a Pet, It's a Pillow Pet.”
In 2010, Pillow Pets continued to expand their television advertising which catapulted the brand into worldwide recognition. Pillow Pets products continued to grow with the expansion into night lights in 2012 and Glow Pets (2013) – selling over 6 million units together.
Selling over 30 million units, Pillow Pets is a leader in plush, known for its innovative dual-function products, using the highest quality materials, and continuing to deliver a fashion forward product to its dedicated fan base year over year.
In early 2018, Pillow Pets launched Sleeptime Lites, a BRAND NEW generation of night lights. This product features a rainbow starry display, unique light cover that glows, and 3 multi-colored light display modes. Sleeptime Lites also feature a 20-minute timer, so parents can set it and forget it!
What began as a simple goal of transforming a simple stuffed animal into a functional item for children has grown into an amazing array of popular retail and wholesale products. Pillow Pets continues to be an ideal naptime companion – not to mention a perfect travel buddy from road trips to airplane rides. Pillow Pets plush folding stuffed animals are anything but just another stuffed animal. Extremely versatile, these unique creations have a strap that closes underneath to transform them into friendly pets. Simply open the strap and the pet becomes a pillow!
Our Story
It's not one of those regular pillows, it's a Pillow Pet! Our mission at Pillow Pets is to bring endless smiles to children everywhere. Made of high quality, super soft plush, Pillow Pets are the most precious snuggle pals for you or your loved ones.
Pillow Pets! “It’s a Pillow, It’s a Pet, It’s a Pillow Pet!” This video asks a group of kids several questions about Pillow Pets. First question: Why is everyone raving about Pillow Pets? First kid’s response: “So a Pillow Pet is almost like a pet, except you can also use it as a pillow.” Second kid’s response: “It’s not one of those regular pillows. It's a Pillow Pet! It has silky soft plush fabric.” Third kid’s response: “They’re soft, portable, cleanable! They keep memories, not stains! So if I got a stain on it, just pop it in the washing machine, and then boom it’s ready.” Fourth kid’s response: “I would be able to just fold it up and store it really easily in, like, my backpack or my suitcase.” Fifth kid’s response: Actually, Pierce can’t respond. Pierce is currently snoozing on a Pillow Pet and has decided to answer our questions at a later time. Second question: How do Pillow Pets help you sleep? First kid’s response: “It’s very cozy, so it just reminds me of home.” Second kid’s response: “I always snuggle with her because I’m always so scared of the dark, so I’m always like...” and the little girl gives the Pillow Pet a huge hug.” Third kid’s response: “Nobody likes sleeping, but this just makes me want to sleep.” Fourth kid’s response: “Whenever I want to go on a car trip, I always ask if I can bring my unicorn because she’s so fluffy, and I can always nap on her whenever I want.” Fifth kid’s response: “It’s not a parent pillow, ok? So don’t let your parents use it. It’s for you! It’s a Pillow Pet! Not for the pets, either. Just saying. So I love my Pillow Pet.” The video continues to show kids hugging and dancing with their Pillow Pets, until the last frame of the video which shows Pierce, who is still sleeping soundly on his Jumbo Eeyore Pillow Pet. We hear his mother’s voice off-camera say “Pierce wake up! Pierce! Well, I guess it speaks for itself.” Video ends.